/* Anbindung Google Analytics */

Data protec­tion

We are taking the protec­tion of your personal data very seriously and strictly adhere to the rules of the data protec­tion laws. Personal data is only coll­ected on this website to the extent tech­ni­cally neces­sary. Under no circum­s­tances will the coll­ected data be sold or passed on to third parties for other reasons.

The follo­wing state­ment gives you an over­view of how we ensure this protec­tion and what kind of data is coll­ected for what purpose.

Data proces­sing on this website

We auto­ma­ti­cally collect and store in their server log files infor­ma­tion that your browser trans­mits to us. These are:

Browser type/version, Opera­ting system, Referrer URL (previously visited page), Host­name of the aces­sing computer (IP adress), Time of the server request.

We are not able to assign this data to specific persons. A combi­na­tion of this data with other data sources is not made, the data is also deleted after a statis­tical analysis.

Cookies
The Internet pages use so-called cookies in several places. They serve to make our offer more user-friendly, more effec­tive and safer. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called “session cookies”. They are auto­ma­ti­cally deleted after the end of your visit. Cookies do not cause any damage to your computer and do not contain viruses.

Right of provi­ding infor­ma­tion
You have the right at any time to obtain infor­ma­tion about the data stored about you, its origin and reci­pi­ents, and the purpose for which it is stored. Infor­ma­tion about the stored data is provided by our data protec­tion officer.your trust is important to us. Ther­e­fore, we would like to answer your ques­tions regar­ding the proces­sing of your personal data at any time. If you have any ques­tions that are not answered by this data protec­tion decla­ra­tion or if you would like more detailed infor­ma­tion on any point, please contact our data protec­tion officer at any time.

Google Analy­tics
Insofar as you have given your consent, Google Analy­tics, a web analy­tics service provided by Google LLC, is used on this website. The respon­sible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

We use the func­tion ‘anony­mi­zeIP’ (so-called IP masking): Due to the acti­va­tion of IP anony­miza­tion on this website, your IP address will be trun­cated by Google within Member States of the Euro­pean Union or in other contrac­ting states to the Agree­ment on the Euro­pean Economic Area. Only in excep­tional cases will the full IP address be trans­mitted to a Google server in the USA and shor­tened there. The IP address trans­mitted by your browser as part of Google Analy­tics will not be merged with other data from Google.

During your website visit, the follo­wing data is coll­ected, among other things:

  • The pages you visit, your “click path”.achievement of “website goals” (conver­sions, e.g. news­letter sign-ups, down­loads, purchases)
  • Your user beha­vior (for example, clicks, dwell time, bounce rates)Your appro­xi­mate loca­tion (region)
  • Your IP address (in shor­tened form)Technical infor­ma­tion about your browser and the end devices you use (e.g., language setting, screen resolution)
  • Your internet service provider
  • The referrer URL (via which website/ via which adver­ti­sing medium you came to this website)

Purposes of proces­sing
On behalf of the operator of this website, Google will use this infor­ma­tion for the purpose of evalua­ting your (pseud­ony­mous [NOT USING USER ID]) use of the website and compi­ling reports on website acti­vity. The reports provided by Google Analy­tics are used to analyze the perfor­mance of our website and the success of our marke­ting campaigns.

Reci­pient
The reci­pient of the data is

  • Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland

as a processor. We have concluded an order proces­sing agree­ment with Google for this purpose. Google LLC, based in Cali­fornia, USA, and, if appli­cable, US autho­ri­ties may access the data stored by Google.

Trans­mis­sion to third count­ries
A transfer of data to the USA cannot be ruled out.

Storage period
The data sent by us and linked to cookies are auto­ma­ti­cally deleted after 14 months. The dele­tion of data whose reten­tion period has been reached takes place auto­ma­ti­cally once a month.

In addi­tion, you can prevent the coll­ec­tion of data gene­rated by the cookie and related to your use of the website (inclu­ding your IP address) to Google and the proces­sing of this data by Google, by
a. Not giving your consent to the setting of the cookie or
b. down­loa­ding and instal­ling the browser add-on to disable Google Analy­tics HERE.

You can also prevent cookies from being stored by confi­gu­ring your browser soft­ware accor­dingly. However, if you confi­gure your browser to refuse all cookies, you may expe­ri­ence limi­ta­tions in func­tion­a­lity on this and other websites.

Legal basis and revo­ca­tion option
for this data proces­sing is your consent, Art.6 Abs.1 S.1 lit.a DSGVO. You can revoke your consent at any time with effect for the future by calling up the cookie settings and chan­ging your selec­tion there.

For more infor­ma­tion on Google Analy­tics’ terms of use and Goog­le’s privacy policy, please visit https://marketingplatform.google.com/about/analytics/terms/de/ and https://policies.google.com/?hl=de.

WordPress Cookie Plugin by Real Cookie Banner